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Sinar Utama CRM

Salesforce-behavior CRM, native build · solo, end-to-end

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// problem

Sinar Utama had no customer identity at all — every order was a one-off name/phone/address snapshot, no pipeline, no case tracking, nothing beyond a summary dashboard.

// built

Mapped Salesforce’s object model field-by-field onto the real backend schema first, then built it natively: Contact/Lead/Opportunity/Case/Activity as NestJS modules inside the existing API, stage-synced to real order status, plus a client-facing sandbox to review the pipeline live.

// outcome

Live pipeline synced to production order data, zero new runtime added — skipped standing up SuiteCRM’s own PHP stack entirely.

// stack

NestJSTypeORMNext.jsMySQLnginx

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